Explainer videos aren’t just helpful—they’re branding superweapons that grab, teach, and convince in under two minutes. The right animated explainer video examples can turn “just another product” into something unforgettable, building trust and buzz that lasts.
In this post, you’ll see five jaw-dropping animated explainer video examples that mesmerize viewers, drive conversions, and inspire fresh ideas. These videos span industries and showcase a mix of animation styles and storytelling techniques, proving their power for tech startups, B2B solutions, nonprofits, lifestyle brands, and more.
Whether you’re a marketer planning your next campaign, a founder launching a product, a creative looking for new trends, or a design student building your reel, this collection is for you. Each featured example is handpicked to highlight best practices—think strong storytelling, clear messaging, and winning visuals. For even more industry-specific samples, check out these Top Startup Explainer Videos to see what works for early-stage brands.
Ready to see what makes these animated explainer videos shine? Let’s get started.
Spotify’s “For the Ride” explainer hits all the right notes—literally. From the first beat, you’re pulled into a fast-paced, vibrant world powered entirely by music and movement. The animation flows smoothly with bold transitions, upbeat energy, and eye-popping colors that reflect Spotify’s modern, sound-driven identity.
With zero voiceover and just a few snappy text lines, the video lets rhythm do the talking—proving that clarity doesn’t need clutter. The clean 2D animation style mirrors Spotify’s UI while reinforcing the brand's seamless, anytime-anywhere listening experience. It’s short, stylish, and scroll-stopping—ideal inspiration for TopB2B brands aiming to say more with less.
Monday.com’s “Work Without Limits” explainer spins up energy the moment it starts. Vivid colors and lively animation mirror the app's intuitive, motivating design. The video features quick transitions, real demo clips, and punchy text, all working together to show how work management can feel limitless and, dare we say, fun.
The branding is sharp—every shape and motion matches Monday.com’s bold palette and playful vibe. Productivity-focused teams see themselves in the scenarios, making the solution feel instantly relevant. Want more software videos that break the mold? Browse top SaaS explainer video examples or look at 21 SaaS Explainer Video Examples & Trends for added inspiration.
Grubhub’s corporate catering explainer, “Feeding Workforces,” is direct, witty, and tailor-made for business buyers. Custom graphics put working professionals front and center—the animation shows busy offices suddenly brought together by great food. The voiceover delivers the pitch with a smile, while key product features pop up on-screen for total clarity.
What sets this animated explainer video example apart is its targeted message: solve lunch headaches for whole teams. It’s specific, relatable, and doesn’t waste time. Need more stellar business product video examples? Take a look at some of the best product demo videos
PrivacyStar’s explainer strikes a tight balance between urgency and trust—a must for any brand in privacy or security. The storytelling puts users in the center: data threats become real, the stakes are high, and the solution is both direct and reassuring. The visuals go beyond abstract metaphors—they use icons, callouts, and urgent colors to drive attention without going overboard.
The pacing is brisk. Facts about robocalls, scams, and data leaks are paired with how PrivacyStar protects users right away. This style gives startups a blueprint for addressing sensitive topics in an open, engaging way. For more on startup-worthy approaches, see Top Startup Explainer Videos
After seeing what makes an animated explainer video example truly stand out, the next step is turning inspiration into action. Whether you work at an agency, run a SaaS startup, or lead corporate training, applying these proven strategies can turn your next video project into something audiences remember—and act on.
Build the Foundation: Story First The most memorable explainer videos don’t just look good—they tell a clear story. Start with the problem your audience faces, then show how your product or idea solves it. Every scene, word, and visual needs to push this story forward.
Focus on the main message. Don’t try to squeeze everything in.
Use everyday language and keep scripts short.
Choose one emotion—humor, empathy, excitement—to thread through the video.
Find analogies or metaphors your viewers grasp fast.
This approach helps viewers see themselves in your story. If you need a model to follow for effective visual storytelling, study these product video marketing examples for clarity and focus.
A compelling animated explainer video example uses simple visuals and tight editing to keep eyes on the screen. Uncluttered graphics, bold movement, and quick transitions help even technical topics stay fresh and energetic. Audio is just as important—good music and a professional voiceover sets the tone and builds trust.
Stick to consistent branding: colors, logos, and fonts.
Use movement and transitions that feel natural, not distracting.
Keep background music subtle so it supports—not overpowers—your message.
Invest in clear, friendly voiceovers that match the tone your audience trusts.
It’s not enough just to grab attention; you want viewers to act. Tight scripts that get to the point quickly make it easy for audiences to follow along and stay interested. Your call to action (CTA) should feel natural and tie directly to the value you shared.
Open strong: a clear hook in the first five seconds.
Only use details that support your main message.
End with one direct next step—such as “sign up,” “learn more,” or “book a demo.”
Try A/B testing different versions of your CTA to learn what works best.
Successful videos aren’t just watched—they prompt results.
Don’t assume a great animated explainer video example works at first pass. The best teams look at data and feedback to keep improving.
Track watch rates, click-throughs, and shares.
Ask viewers for comments or feedback.
Refresh or switch up videos based on performance, not just gut feeling.
Use feedback from your sales or support team—they hear pain points first-hand.
Ongoing optimization is what separates videos that fade out from those that drive results over time. For training and education-focused approaches, see these creative uses of explainer videos in the workplace highlighted in From Boring to Brilliant: Using Explainer Videos in Training.
Once you’ve found an approach that clicks, scale up—without sacrificing quality. Outsourcing animation can bring fresh perspective while keeping costs in check. Many top companies partner with pros who live and breathe storytelling, animation, and video marketing.
If your in-house team is maxed out or you need a specialized skill set, explore top animation outsourcing services. It’s a powerful way to grow your video output without extra overhead.With these lessons in hand, your next animated explainer video example can do more than inform—it can inspire action and set a new standard in your industry.
Animated explainer video examples work because they connect—each brand above shows a different way to do it. From Dropbox’s straight-to-the-point simplicity to Headspace’s calm tone and motion, the variety proves there’s not just one formula. Every audience can pick a standout lesson.
Marketers get new ways to drive action while making people feel something real. Startup founders can transform product pitches into stories everyone understands. Creators and agencies see how style choices and script matter as much as animation quality. Educators spot how fun storytelling boosts learning and sticks in memory.
Whether you want bold humor, peaceful pacing, or sharp metaphors, the right animated explainer video turns ideas into results. If you’re planning your own project, start by picking the right mix of visuals and emotional hooks—check out these animationexplainer video services for startups for ideas tailored to new brands, or review animationproduct demo video examples if your goal is clear product education.
For more inspiration, see top picks with Top SaaS Explainer Videos or dive into medical video production services if you work in health or science. Thanks for reading—find your next creative spark among these resources and share what explainer video style you’ll try next.
Start with one video today. Keep it real, and let your brand shine.
